'Stop Fake Hate Profiles on Facebook': Challenges for crowdsourced activism on social media

This research examines how activists mobilise against fake hate profiles on Facebook. Based on six months of participant observation, the article demonstrates how Danish Facebook users organised to combat fictitious Muslim profiles that spurred hatred against ethnic minorities. The article concludes that crowdsourced action by Facebook users is insufficient as a form of sustainable resistance against fake hate profiles. A viable solution would require social media companies such as Facebook to take responsibility in the struggle against fake content used for political manipulation.